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APPLE Ventes d’Iphone prévues en baisse, la bourse s’affole

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APPLE Ventes d’Iphone prévues en baisse, la bourse s’affole


Posté le 25 novembre 2017 , par Nola Bettini dans Monde.

L’IPhone 6S ne fait pas recette… Malgré des bénéfices toujours confortables, Apple anticipe désormais une baisse de ses ventes de téléphones.

 

Pour la première fois, Apple pense que les ventes d’IPhone (son produit phare depuis 2007) ne devraient donc plus tarder à reculer. Les chiffres de la période de Noël sont d’ailleurs quasi stables, c’est ce qu’a confirmé Tim Cook lors d’une téléconférence de présentation des résultats.

 

L’entreprise en a terminé avec la croissance exponentielle et tente de compenser la perte par la vente de services. Sont donc désormais mis en avant la plateforme iTunes (les apps), la musique (Apple Music), le système de paiement Apple Pay, ou enfin les services de stockage de données (iCloud).

 

Peu après cette annonce, le groupe perdait 4,10% en bourse.

 

  • ©WU HONG/EPA/MAXPPP – Children experience new iphone products in an Apple Store in Beijing city, China, 27 January 2016.
  • ©WU HONG/EPA/MAXPPP – People walk passing by an Apple Store with an iphone 6s advertisement seen on building in Beijing city, China, 27 January 2016.
  • ©DAVID MOIR/EPA/MAXPPP – A file picture dated 25 September 2015 of a man holding two new iPhone 6s phones, after their launch to the public inside the Apple store in Sydney, Australia.
  • ©PAUL MILLER/EPA/MAXPPP – A file picture dated 22 July 2015 of customers being silhouetted inside of an Apple store in Sydney, Australia.
  • ©MATTEO BAZZI/EPA/MAXPPP – A file picture dated 09 October 2015 of Apple’s new iPhone 6s on display in a Apple store in Carugate, Italy.
  • ©FERNANDO ALVARADO/EPA/MAXPPP – An Apple staff member checks iPhone 6S boxes at the Apple Store in Madrid, Spain, 09 October 2015. The iPhone 6S and 6S Plus are now offered in more than 40 countries as of October 09 after the September 25 launch.
  • ©MATTEO BAZZI/EPA/MAXPPP – A cleaner walks past Apple products in a Apple store in Carugate, Italy 09 October 2015 at the start of the second wave of the iPhone launch. The iPhone 6s and 6s Plus are now offered in more than 40 countries as of October 09 after the September 25 launch.
  • ©MONICA DAVEY/EPA/MAXPPP – A file photo dated 09 September 2015 showing Apple’s new iPhone 6s and 6s Plus on display following Apple’s announcement of new products during an event from the Bill Graham Civic Auditorium in San Francisco, California, USA.
  • ©DAVID MOIR/EPA/MAXPPP – A file photo dated 25 September 2015 showing an Apple employee taking a ‘selfie’ photograph of some people with the new iPhone 6s phone, as they stand in a queue inside the Apple store in Sydney, Australia, the first day of its sale worldwide.
  • ©PHOTOPQR/NICE MATIN/Frantz bouton 25/09/2015. Nice Apple store sortie de l’Iphone 6s.